This phrase signifies the act of focusing marketing and sales efforts on a specific clothing item: a cardigan from the A New Day brand, typically sold at Target stores. This might involve targeted advertising campaigns, specific product placement within the store, or promotions designed to increase sales of this particular garment.
Focusing on a specific product like this allows for more effective resource allocation. By concentrating marketing efforts, retailers can better understand customer demographics interested in this item and tailor campaigns for maximum impact. This can lead to increased brand awareness for A New Day, drive sales for the cardigan, and contribute to overall revenue growth for Target. Historically, retailers have employed similar strategies to promote key items, boosting both product and brand visibility.
