The phrase signifies a particular focus on reaching the customer base of the card game and social movement, “We’re Not Really Strangers.” This involves understanding the demographics, interests, and online behavior of individuals who engage with the game, which aims to foster deeper connections through thought-provoking questions and vulnerability. For example, a marketing campaign might focus on social media platforms frequented by the game’s users.
Focusing on this specific group provides several advantages. It allows for tailored marketing strategies and content creation that resonates with the target audience’s values and desires for authentic connection. This precise targeting can lead to increased engagement, brand loyalty, and ultimately, stronger community growth. Historically, successful marketing campaigns have demonstrated the effectiveness of understanding and catering to a niche market. By focusing resources and efforts on a clearly defined audience, businesses and movements alike can maximize impact and cultivate a loyal following.
